“Earned Rewards” is the name I gave to one of the Wagging School Leadership Exercises. It involves giving the dog limited “free” attention or rewards. Usually the dog’s owner is advised to avoid excessive petting of the dog, to initiate activities and interaction rather than responding when the dog initiates, and to ask the dog to do something, such as “sit” before getting attention. There are many versions of this basic concept, going under various names, such as NILIF (nothing in life is free), “alphabetise your dog”, RRRR, Rapport Skills, “no freebies” and so on. All are derived, directly or indirectly, from William E. Campbell’s concept of “learn to earn”.